Web design concepts

Trades and home services. Conversion-first: the phone number is a design element, there is a sticky call bar on mobile, and the quote form asks for a photo because most jobs can be priced from one.

Food and drink. Appetite-led, image-first, with the menu treated as a second hero rather than a PDF link. Centred masthead and a full-bleed hero give it an editorial rhythm.

Wellness and class-based businesses. Built around a real weekly timetable that collapses from six columns to a stacked day list with no JavaScript, plus membership tiers and teacher profiles.

Hospitality. The most art-directed of the set: a booking bar overlapping the hero, rooms laid out as editorial rows rather than a card grid, and a direct-booking argument built into the copy.

Professional services. Deliberately the plainest page here — no gradients, almost no colour, quality carried by typography and spacing alone. It exists because a solicitor looking at the other five thinks "too fancy for me".

Seasonal and booking-led, built for the Portuguese market. Its distinctive piece is a month-by-month conditions table — the thing a surf customer actually wants to know and almost no operator publishes clearly.

Retail. The only concept here that sells a thing off a shelf — a product grid with real stock states, a fixed-price service menu, and this week’s workshop availability. A shop that does not say what is in the shop wastes a phone call per visitor.